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Image for Rohit Asave at Yosemite National Park

With 10+ years of experience in software engineering and UX, I led the development of enterprise-scale anti-spam email security products and supported agile delivery as a certified Scrum Master. My experience in building scalable systems and understanding the end-to-end product lifecycle has deeply influenced my design approach, prioritizing clarity, efficiency, and real-world impact.

 

Working on complex, backend-heavy systems sparked my appreciation for intuitive interfaces that simplify sophisticated functionality. To expand this focus, I pursued a Master’s in Human-Centered Computing, where I strengthened my skills in UX research, interaction design, and inclusive problem-solving.

 

Today, as a Product Designer, I bring together technical depth and human-centered design to craft usable, accessible, and engaging experiences. I believe great design solves real problems, making products not only function seamlessly, but also resonate with the people who use them.

My Core Values

Empathy

I understand and try to anticipate user needs and expectations, as well as put myself in their shoes when designing products.

Collaboration

To create high-quality products, I collaborate effectively with designers, developers, PMs, stakeholders, and users.

Communication

I strive to clearly communicate design decisions and collaborate effectively with stakeholders and team members.

Curiosity

I have a desire to continuously learn and explore new design techniques and technologies to stay ahead of the curve.

Hobbies &
Interests 

I’m passionate about capturing moments through photography, traveling, watching movies, experimenting with new recipes in the kitchen, and staying active with workouts and hiking. These activities keep me balanced, energize my mind, and inspire fresh creativity in my work.

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